Jimmy Choo's New CHOO.08° Collection




CHOO.08° collection is the fabulous new experiment by Jimmy Choo. From the usual seductive heels, the designer has moved their focal point towards 'comfort and practicality'. The whole idea may sound a bit unsexy but the brand's creative director Sandra Choi assures all Choo lovers that this hidden facet will appeal the masses due to its fantastic textures and more of a 'dressier' approach in flats.

The name of the collection is inspired by the brand's creative office in London which is located at the longitude of .08° and is dedicated to the hardworking city chic. Personally, it will take a tad bit of time for me to digest this new concept as I am so used to opening light pink Choo boxes with fancy stilettos inside. However, I certainly am interested in the pointy toe tuxedo flats which look very sharp and edgy.








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